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Pregnancy planning

Did you know… getting pregnant immediately is not as common as you think.

Women are actually only fertile for around 5 days in each monthly ‘cycle’ and only highly fertile for around two days.   Successful conception is only possible in a very small ‘window’ – much smaller than many realise.  Timing sexual intercourse in this window is therefore important in increasing chances of pregnancy.

What is ovulation?

Ovulation occurs monthly as part of the menstrual cycle.  It involves the release of (usually) one of the several maturing eggs in the ovaries.  The egg sets off on a journey down the fallopian tubes, which takes between 24 and 48 hours.  This usually happens 14 days before the woman’s period –and this is her most fertile time. 

Ideally a woman should have intercourse around this time; on the day of ovulation or the day after, so that the released egg has the best chance of meeting with a sperm that can fertilise it.

Getting the timing right

The problem with the “Day 14” equation is that not all women’s periods are the same length.  Depending on the length of your cycle, your ‘day 14’ could occur anywhere from 6 to 30 days after your last period.  A screening test like Babystart® Ovulation Test or Ovulation Microscope can help take the guessing out of the equation.

Babystart® Ovulation Test 

The Babystart® Ovulation Test is a simple screening test which detects levels of Luteinising Hormone (LH) in urine.  A surge, or increase in LH occurs 24-48 hours before ovulation and signals a woman’s peak fertile period.  By detecting this fertile period and timing intercourse accordingly, it increases the chances of a successful conception.

  • Over 99% accurate
  • Identifies the best days to conceive
  • Convenient, in-stream urine test


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Babystart® Ovulation Microscope


The Babystart® Ovulation Microscope is a re-usable, personal microscope which tests hormone levels in saliva to help predict times of peak fertility.  As a woman nears ovulation, oestrogen and salt levels in saliva increase, and saliva begins to form a distinct, “ferning” pattern.  By testing and watching for this pattern, it can help identify the best days to conceive.

  • Handy, re-usable device
  • Simple & convenient
  • Gives an immediate result



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Find out more about:

Fertility facts

Female fertility

Male fertility